In this episode I speak with Kera Wasserbach on virtual events. Kera is the co-founder of On The Edge Events and Virtual Events Experts and has a wealth of knowledge with managing and engaging with audiences virtually.
- Virtual events needs to be an experience just as the live events is an experience.
- Embrace the live virtual experience and the need to really engage with your audience.
- Virtual events have a larger audience than in-person events, so having a strategy around how you manage this wider audience is key.
- Having a breakout component within your virtual event, is so crucial for engagement.
- Try adding games, prizes, or virtual swag to increase engagement.
- Having a virtual event producer is key in ensuring that a virtual event runs smoothly.
- Use the technologies that your clients are approved to use and operate it to your advantage.
- Learn the opportunities that are out there, even if you are feeling stuck right now.
- The way to get unstuck is to embrace what’s moving forward.
- Make sure you are in the game.
Links and Resources
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P.S. Looking for other ways your event company can navigate these uncertain times? Check out this post.